lasting change

While the dominant economic theory of our consumer culture is all about maximizing growth (and profits), there are more and more voices wondering if this capitalist model is worth while.
From a business perspective, growth and profits at all cost frequently ends up being a way to lose customers, not to mention its a pretty miserable way to live. There’s a lot to be said for a slow and steady approach… not over extending your resources, keeping employees and customers happy and concentrating on offering great service and products. The current resurgence of food culture shows that when you do great work and produce things with passion, it is likely you’ll reap the rewards of that work and quite possibly create loyal fans, not just customers.
Far from chasing quick profits and cheap suppliers, it seems like the best way forward is in learning more, finding better ways to do what you do and concentrating on producing great work that your customers will love.
As Proust once said “My destination is no longer a place, rather a new way of seeing”